In this post I’m going to cover email marketing for beginners. I will discuss how to get started and the advantages and disadvantages of email marketing.
Everyone with email has email marketing to thank for the ads they see in their inboxes. From email newsletters to sale alerts, email marketing is everywhere. And email marketers know it’s not easy to get them noticed.
That’s why so many campaigns have goals, or overarching objectives that help email marketers decide what they need to do. The ‘why behind the email’ is just as important as the content of your email message.
How To Get Started With Email Marketing.
Before diving in head first, it’s important to consider your objectives and what you truly want to achieve with email. This will influence the kind of campaigns you set up, who you target, the content you include, and how you can measure how successful you are.
Because of its effectiveness in converting consumers and increasing brand loyalty, email should be an essential element of every digital marketing strategy.
The key to achieving the appropriate objectives for your email marketing campaign is to connect them with your company’s wider marketing goals and KPIs (key performance indicators). Is the goal to:
- Boost brand awareness?
- Get people to sign up for your new course?
- Bring in new leads to your business?
- Sell more product?
- Get more people to attend an event?
- Achieve more funding and donations for a specific cause?
Email marketing is the most effective channel for reaching your audience, and it may be utilised to achieve a variety of goals, so planning ahead is essential.
Advantages and Disadvantages of Email Marketing
When discussing email marketing for beginners, you will probably want to know the advantages and disadvantages, so here are a few for you to look over.
There are several advantages and disadvantages to email marketing, just like there are with any other marketing technique. Let’s take a look at some of the more significant ones:
Advantages of Email Marketing
Email Is Permission-based
When someone entrusts you with their email address, it’s the equivalent of them handing you the keys to their home. Permission to enter rather than showing up uninvited increases interaction and conversion rates.
Provides You with a Single Point of Contact to Your Audience
You may contact subscribers in their own timeframes. Furthermore, since people check their emails on a regular basis, your email is likely to be seen.
You Have More Control
In most cases, you don’t own the platform with other marketing platforms. If the platform is shut down, all of your efforts go with it.
You are in complete control of your email subscribers’ relationships with you, since they are yours to manage.
Customisation Options That Are More Personal
Customised and hyper-targeted advertising may be created using demographic or psychographic information. Segmented and personalized campaigns increase sales by up to 760 percent, according to research.
It’s critical to track the success of your marketing campaign, and automatic email marketing makes it simple.
It’s possible to scale your email marketing campaigns without sacrificing quality or straining your resources.
Disadvantages of Email Marketing
It’s difficult to stand out in a cluttered inbox. To ensure that your emails are noticed and opened, you must be innovative.
You’ll Want an Email List
You’ll need an email list for your campaigns to be effective with email marketing.
It’s a Challenge to Navigate Through The Rules and Regulations
There are a number of regulations associated with the use of email for commercial purposes. GDPR, CAN-SPAM, and CCPA are three examples of typical rules. All of these prohibit you from sending unsolicited emails.
Unfortunately, some subscribers identify your emails as spam even after they’ve subscribed to the list. As a consequence your sender reputation can be affected badly.
Delivery and Deliverability Issues
Getting your email to end up in subscribers’ inboxes is challenging. You often delivery and deliverability difficulties while running effective email marketing campaigns.
Email Marketing For Beginners – Don’t Ignore Competitors
Since email marketing is commonly used to increase sales, your competitors are likely to be emailing too. Your email campaigns must not only stand out but also provide added value.
Long Boot-Up Time
It takes time for your email campaign to get up and running before it can achieve its goals. Your email marketing campaign is only as effective as the email list on which it’s based.
Email Marketing For Beginners – Strategy
When people subscribe to your email list, they have provided you with a way to communicate regularly with them. They’ve entrusted you to email them ONLY when it’s helpful and relevant, so structuring your email campaigns well can pay off big time.
You’ll want to segment your email lists so that you can target groups of subscribers individually rather than sending one mass email.
Adding a sign-up form to a page on your website lets you capture email addresses for every offer or lead magnet that you provide, ensuring that everyone who subscribes has opted in and consented freely.
Another strategy is the feature ’email sign up’ boxes prominently across all pages of your website. This ensures email capture for everyone who visits your site, with no action required on their part, making it easier for them to subscribe.
How Effective Is Email Marketing?
Because your are a beginner in email marketing, you may be sceptical about it. The following paragraphs will hopefully help to allay your fears and scepticism.
If you’re wondering how email marketing compares to other forms of marketing like social media advertising, email wins hands-down. Email is far more cost-effective than any other form of digital marketing, especially when measuring both immediate and long-term ROI .
An Autoresponder service offers tremendous insight into your email marketing campaigns, allowing you to track email opens, click rates and even how long people spend reading different email messages .
When done correctly email marketing is a very effective strategy to help grow your business. [organic traffic from email]
Writing Emails To Your List
The email subject line is the most critical element of any email because it will determine whether someone opens the email or not! If people aren’t opening your emails, they’re never going to click on anything in the email message itself, let alone buy something from you!
The objective of your email is to get someone to click through to your offer.
As with many other forms of marketing, you need to talk about the reader’s “pain” and difficulties. Then you move on to how your product or offer can help this problem. It’s often good to start with a relevant story if you can to get the reader’s attention.
Add relevant calls-to-action (CTAs). Calls-to-action are vital in any email campaign because they encourage subscribers to perform an action. This can be anything from clicking on a link in the email message , taking advantage of an offer or completing a purchase.
The email “from” line is also important if you want your email to be taken seriously . You can use either your company email address or a personal one. The email “from” line needs to be engaging and relevant. It’s crucial that you don’t just write ‘email@example.com’ as this doesn’t look very professional.
Because email marketing for beginners can be so difficult, it’s easy to get disillusioned and give up. If you can get past this initial barrier, and learn how to write compelling emails and grow your list, you could be onto a winner in your marketing efforts.