These days any business can make use of the internet. For internet marketing success moving forward, there are a few simple things that you, as a business owner needs to know.
In this post I want to share with you 4 great tips for online marketing success.
- Influencer Marketing – These days it’s possible for everyone to take advantage of influencer marketing. It doesn’t matter what you sell or service you offer, everyone can be an influencer. Most, if not all of us publish something on social media.
You don’t need to be a celebrity to become an influencer and today brands prefer to work with smaller niche influencers rather than with people who have millions of followers.
This is one way that businesses target an authentic audience who are interested in their product and service.
- Use Video – You can get more attention from your audience using live video. Getting someone’s attention is extremely valuable. There is so much information all around us that it’s difficult to stand out.
By incorporating live videos into your marketing campaigns, you will get more attention from your audience for sure. Be sure not to do them just for the sake of it. If you have nothing valuable to share, it’s better to leave videos until you do. There is nothing worse than having someone say, “that was a waste of time”.
The video needs to be at least 10 minutes long. Make sure you engage with your comments from people and reply to their questions. Make sure you do this for both your live and replay audience and advertise your video to both.
- Purpose Driven Marketing – Avoid creating content that just sells.
Instead, talk about some greater purpose and show who you are and what you stand for. Use emotion to build a relationship with your audience.
Create your community and continue building it.
There are some special techniques that big brands like Apple and Google use, so if you want to develop, you need to start using them as well.
The first one is “go horizontal”. When you get a paying customer, offer them a variety of products and services and try to keep them engaged by using a subscription model.
Create interesting campaigns and leverage your Brand and optimise your marketing strategy. Make use of every platform available to you.
This is good enough for the four big tech companies, Amazon, Google, Apple and Facebook, so why not follow that example?
- Content Creation – If you don’t have sufficient funds for content creation don’t worry, because today you can create great content on a budget.
The most important things are:
Knowing your customers’ needs and goals. By knowing what your ideal customer’s “pain” is and what they want to achieve, you can structure content around helping them. This will enable you to offer products and services that will help solve their problem.
Run a user generated campaign to create content on a budget. This way you will get free authentic and really engaging content.
Research Authority Sites and Trends – It’s possible to create great videos these days just using your mobile phone so identify trends via influencers on platforms like Buzzsumo to create relevant content.
I hope you find these 4 internet marketing success tips on how you can succeed moving forward. Remember to build your brand by adopting these recommendations and get yourself out there as a leader and expert in your field. Good luck with everything you do.